Posted by cjam96 on February 13th, 2008 — Posted in Internet Marketing
by Michelle Tukachinsky
Is it true that people are always looking for something free? I would say that this statement surely has a lot of truth to it. Everything is so expensive nowadays, so why not get something for free if you can! It is my belief that giving away something for free can help you in your internet marketing home based business as an attention grabber. Because there is so much competition on the internet, expecially in internet marketing, we all could use a free prospecting tool to get the attention of a potential customer. I think the problem, however, with the work “free” is that it may have some negative connotations attached to it. We tend to believe that when something is “free” that it may have a lower value to it, or may potentially be worthless. We also may believe that if something is “free” that there is some kind of hook or catch to it.. and/or that it could be some type of scam. I have been in situations myself where I thought something was free and it truly was over $100! After having one or more experiences like this, we are sure to become jaded over time. How could we not feel that way, after our trust as a consumer was betrayed. If we are going to offer free incentives in our online marketing business, we must really mean what we say. If something is “free” there should be no more than a nominal cost such as tax or shipping attached to the offer. Sometimes even these added charges can turn people off, even though a small tax or shipping charge is only fair, if a person is being offered a small vacation or an expensive fruit basket! An individual should also NEVER automatically be enrolled in a program after redeeming their offer. This is big NO NO in the world of free business incentives, even though a lot of big Fortune 500 Companies succumb to this underhanded tactic. In summary, free prospecting tools are great for expanding your home based internet marketing business if used correctly, fairly, and with integrity. I use free prospecting tools myself which are reputable, decent, and enticing and this has helped me to successfully make money online in my home based internet marketing business. Michelle Tukachinsky http://www.internetmarketingcoachmt.com http://www.workfromhomemt.com
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Posted by cjam96 on October 24th, 2007 — Posted in Internet Marketing
by Obinna Heche
If you have an online business, chances are your customers are going to be online users and focusing your marketing efforts online is the most logical move. However, while the bulk of your marketing efforts may go to online resources, do not forget the offline customers as well. Many may not react to online marketing but finding your website in a print or broadcast media advertisement may have more integrity with some users.
As people continue to be bombarded with online advertising through pop-up windows, email ads and advertisements playing on the internet whenever they open a new page, they tend to become immune to seeing them. Even news videos offered free of charge are often preceded by a commercial and most people tune them out and watch the play clock until the news footage they requested begins to play.
Research is beginning to show what most web users have known for years that graphic intense pages that take a long time to open, usually never see the light of day. Even with broadband connections some pages can take up to 20 or 30 seconds to load, exceeding the patience level of most want-it-now internet users. It does not matter how great the page looks once it opens, if no one hangs around long enough to see it, it was a waste of time and money to build it.
Flash presentations became the big thing a few years ago and many webmasters were quick to jump on the bandwagon, but with the length of time needed for these pages to load made most web users reluctant to sit and watch a page unfold. Low graphic content and heavy text with a simple message open quicker, increasing the chance a person may actually look at the page.
Keeping the message on your landing page simple will also help people decide if they have any interest in going any further. The first thing people see must relate to their interest and clearly explain what they are going to find on your website. If the page opens instantly and there is nothing grabbing the users attention, the page will close just as fast.
One of the most used means of internet marketing is the use of affiliate programs. With most forms of advertising you pay for a certain number of exposures and hope someone finds the advertisement interesting enough to visit your site. Then you hope they buy something. With affiliate marketing, you only pay for ad placement if a sale is made, usually a small percentage paid as a commission on the amount of the sale.
Numerous websites will host advertising as an affiliate, placing an ad you had designed and when visitors to that site click on your ad and make a purchase, the website owner is paid a commission. You get the advertising free until a sale is made. Additionally, the site becomes a link back to your site, improving your sites position on search engines, drawing more traffic to your site as well.
About the AuthorObinna Heche. Los Angeles - California
Delivering the best home based business ideas and opportunities so you can work at home successfully.. http://www.home-incomeportal.com
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